In fiscal 1992, Fuji Xerox announced its Good Company Concept and established it as a foundation of management. According to this concept, a good company should be ‘strong’, ‘kind’ and ‘interesting’. A ‘strong’ company delivers excellent products and services that satisfy customers, and is able to reward its shareholders continuously. A ‘kind’ company contributes to local and global communities in terms of environmental conservation, ethical behavior, and social contribution. Employees find their life and work fulfilling at an ‘interesting’ company. Fuji Xerox aims to be a company with a good balance of all three attributes.
Fuji Xerox's Good Company Concept