Corporate Logo

On April 1, 2008, Fuji Xerox renewed its corporate logo.

Always with “Customer First” in mind, we address our customers’ business issues that are becoming more complicated, and commit ourselves to finding the best solution for them.

We reinforce our capabilities to support our customers globally, enhancing the quality in all we do, not to mention our products and services.

Corporate Logo History

1962～

	Reprography Innovation: The Beginning 1962: Fuji Xerox Co., Ltd. established. Revolutionizes the office environment in Japan by pioneering xerographic technology. Promotes Idea of" Borrowing Chickens to Get Eggs" First in Japan to market copying machine rental system. Advances era of "buying copies" rather than "buying products."

1968～

	"From Husfle to Beautiful“ Moving from an era of high growth to an emphasis on beauty; here, "beautiful" means not sacrificing one's quality of life in favor of abundance. The concept used in this advertising campaign reflects the social condition of the times and influences people's way of thinking and living beyond a corporate sense.

1971～

	User-Centric to the Core The key element of any office is the people. With this idea as the central theme, Fuji Xerox begins selling network systems (XINS) and workstations (J-Star). This is the moment the icon and the mouse, technologies developed by Xerox, become known to the world. Rethink How You Work Amid progressing technology, internationalization, rising material wealth, increasing information and diversifying values, Fuji Xerox proposes "New Work Way" to encourage employees to have rich personal lives and bring their experiences back to enhance the Company.

User-Centric to the Core: The key element of any office is the people. With this idea as the central theme, Fuji Xerox begins selling network systems (XINS) and workstations (J-Star). This is the moment the icon and the mouse, technologies developed by Xerox, become known to the world.
Rethink How You Work: Amid progressing technology, internationalization, rising material wealth, increasing information and diversifying values, Fuji Xerox proposes "New Work Way" to encourage employees to have rich personal lives and bring their experiences back to enhance the Company.

1995～

	The Document Company Declaration Documents are a vivid expression of an individual's knowledge and ideas; they convey meaning to people and instigate interaction. In essence, they connect people with people. Fuji Xerox declares its aim to always pursue excellence in the field and begins providing a variety of document services.

2002～

	Open Office Frontier "Open Office Frontier," a combination of "Open Office" and "Office Frontier," encapsulates our business vision. An open office is an unrestricted business environment that connects the knowledge of different peoples, transcending the barriers of time, space, company and structure. Fuji Xerox promotes its commitment to venture into the unknown with a frontier spirit.