From October 24^th to 26^th, 2007, Fuji Xerox and Fuji Xerox Kyoto participated “Lake Biwa Environmental Business Exhibition,” an environment industrial fair. In our booth, we introduced our environmental initiatives by exhibiling “biomass plastic” (using corn as raw material), “returnable packaging box” which received several prizes such as Technology Prize of Logistic Awards.
Fuji Xerox and Fuji Xerox Kyoto have participated in the Lake Biwa Environmental Business Exhibition for 10 years consecutively from its first year. In the exhibition this time, our results ware awarded a commendation from the sponsors.

In this fair, Fuji Xerox Asia Pacific Pte Ltd. IndoChina Operations, major local agency “Hanoi Shutan,” and CSR Department at Fuji Xerox worked together to introduce the environmental initiatives of Fuji Xerox and its affiliates by using panels and videos, such as the development of ecology and safety vision, energy-saving products, and the structure of resource recycling system. We also introduced energy-saving in office as one of the activities under ISO14001, and employees' afforestation activities as own initiatives of Fuji Xerox Asia Pacific Pte Ltd. IndoChina Operations. In our products display space, we exhibited the color printer DocuPrint C1100, DocuPrint C3050, and DocuCentre-Ⅱ C3300, and introduced their energy-saving functions.

We have created a website called Environmental Activities to provide detailed information on Fuji Xerox's efforts concerning environmental issues. We made a greater effort during FY2007 to disseminate information and we have already increased the volume of information that is now available.
Together with mail magazine “X-Direct” faced to customers and environmental advertisement, we are planning to design an ordered site for customers to reach information easily, not only update information timely.
We also prepared a system that enables our overseas sales companies to disseminate environment-related information via the internet. We are planning to operate the system from FY2008 officially, to accelerate information sharing.

For details, please access Fuji Xerox's Environmental Activities Website.

We periodically run advertisements on environmental topics in newspapers and magazines to provide information on Fuji Xerox's environmental initiatives to a wide audience. In FY2008, our environmental advertisement “Environmental Philosophy to All Parts” series won “the Best Advertisement” in “Nikkei BP Advertisement Prizes” sponsored by Nikkei BP, “ Nikkan Industry News & Advertisement Prizes” of “Japan Industry Advertisement Prizes” sponsored by Nikkan Industry Newspaper. The awarded advertisements focus on parts reuse, using such symbolic parts as screws and springs visually, to appeal Fuji Xerox's attitude of creating various designs and technologies to improve reuse rate and keeping the balance between high quality products and environmental considerations.

For details, please see Environmental Advertisement

Besides Fuji Xerox and its affiliates in Japan, its overseas sales companies are also tackling environmental management. At present, regarding the reduction of CO₂ emissions, each sales company considers its own numerical targets, which are then considered by the Fuji Xerox headquarters and finalized. We are examining current situation and determining implementation plans in FY2008 for zero emissions. The situation concerning green purchasing differs greatly depending on the particular country, making it difficult to establish unified targets. For this reason, each business site determines its own target and is making efforts on it.
Since March 2003, workshops have been held twice a year as a way to promote environmental management at overseas sales companies. Managers in charge of environment in each company gather together to review and share plans or subjects, and expend outstanding cases horizontally.