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Employee Assistance Program (EAP) at Fuji Xerox of Shenzhen (HTML)

Employee Assistance Program (EAP) at Fuji Xerox of Shenzhen broadcasted on CNBC Asia/CNBC USA/CNBC Europe as "RESPONSIBLE BUSINESS Episode 7: Fuji Xerox" in January 2011.

Economic Development and Changes in Worker Attitudes

For the last 30 years, China has developed rapidly into the hub of the global manufacturing industry.
This economic growth has in large part been fuelled by migrant labor from rural provinces to the industrial zones that cluster along the coast.
After a series of strikes and scenes of stressed workers at factories in Pearl River Delta, the world's attention was focussed on the treatment of factory workers in China.
It became clear that factory managers were not keeping up with the changing requirements of the workers.

The Development of Fuji Xerox of Shenzhen's EAP initiative -Manager of CSR, Fuji Xerox Shenzhen Ltd.

Fuji Xerox sensed the changing needs of its workers before its neighbouring factories. "Co-operating with an NPO, we conducted a trial communication seminar. After that we did a survey and We discovered that many of the workers were highly unconfident, they felt lonely and stressed with their new living and working environment. We realised that it is really important to listen to the employees and to learn their concerns so that the company management can establish a good relationship with them. ", says Liu Mei Hua, Manager of Corporate Social Responsibility, Fuji Xerox of Shenzhen Ltd.

Employee Assistance Program is a good platform to study -Manufacture Worker

"I think EAP is a good platform to study and improve ability.
Whenever I feel difficulty or unconfident, I learned to tell myself this is not a big deal.
As long as I work hard, I will be okay, and I think that has a lot to do with the seminar. " , says Lu Jiang, Manufacture Worker, Fuji Xerox of Shenzhen Ltd. who joined the company in 2006.

Important feature of Employee Assistance Program is to think from the worker's perspective -Local NPO

"The most important feature of Fuji Xerox EAP is that they do not consider an employees simply as a labor force or a tool to make money, but a human.
Therefore Fuji Xerox EAP listens to them and helps develop themselves so they can grow and reach their dreams."

Counseling is a role of employee's mother -Psychological Counselor

"In today's Chinese enterprises, employees are facing increasing pressure. While a role like a father who serves as a mentor is important so that they can grow and achieve their goals, they also need a mother cares about them. The hotline and counselling serve just like mothers and help the workers solve their problems."

Toward the Next Stage of Employee Assistance Program -President, Fuji Xerox of Shenzhen Ltd.

"We would like to provide more middle term targets for their career.
We would like to prepare career for factory manager, procurement manager, if they wish.
I'm more than happy to create opportunities for them to grow."

Employee Assistance Program is a best practice -Professor of Griffith University

"Fuji Xerox appears to be operating in a best practice manner and setting an example to many other companies. It's customers are putting pressure on it to have ethical supply chains and it needs to retain its workers, so it needs to look at its workers as real people and as producers as wealth."

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