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Collaboration Area

The Area of Total Support and Marketing

Providing high value-added service via the real-time monitoring of our products and services

Introduction of Fuji Xerox's own case example

One business challenge faced by many companies is that they are unable to sufficiently monitor the quality of the operation of their products after being delivered to their customers. In addition, even if companies are able to gain some information on the operation of their products in use at customer sites, this information is not effectively utilized by multiple departments in cooperation.
Fuji Xerox has constructed a system allowing information on the state of operation of our multifunction printers in use at customer sites to be viewed remotely in real time. Furthermore, this system can perform statistical processing on the collected data, converting it into the appropriate form for the intended purpose and "visualizing" it (making it visible) so that it can be utilized in making management decisions. This system is shown below.

This case example can be applied to many other business fields and industries aiming to provide high value-added service through the continuous improvement of the value of their products and services in use at customer sites, as well as by means of providing new products and services to answer customer needs.

Suggested applications for this case example in other business fields and industries:
  • Automotive industry: collecting GPS information and vehicle operation information in order to provide ITS (intelligent transportation system) services
  • Home appliance industry: providing new services by monitoring the state of operation of networked appliances
  • Maintenance industry: providing maintenance services efficiently through preemptive management
Related information

Maximizing the effectiveness of marketing communication by providing customer-optimized content

Introduction of Fuji Xerox's own case example

It is becoming increasingly profitable for companies to sell a wider variety of goods in smaller amounts through a greater number of channels. Along with this trend, the need for companies to create personalized promotional content to fit each individual customer is increasing as well.
However, in order to create this customized content, companies need to be able to first accurately understand each person's individual tastes, then optimize the content they provide to suit those tastes.
At Fuji Xerox, we have succeeded in creating a system that can combine multiple pieces of content on the spot and print them on demand, as well as "visualize" (make visible) the gap between the preferences of the creator of content and those of its recipient by utilizing the concept of "Taste Models." (Related page: Document Image Analysis Using Taste Models) Examples of creating digital content led by the preferences of the recipient and improving the quality of documents based on the tastes and sensibilities of individuals are shown below.


An interactive demonstration of our personal magazine publishing model

This case example can be applied to a wide variety of business fields and industries aiming to maximize the impact of their marketing communication by means of creating effective marketing materials that are compatible with the evolution of ICT (information and communication technology) and media, as well as by means of providing content that fits the situations of customers via the appropriate media.

Suggested applications for this case example in other business fields and industries:
  • Publishing and advertising industries: corporate sales promotion support utilizing e-book content (magazines)
  • Household fixture industry: customizable marketing support for use in large-scale showrooms

Access

To make an appointment at the Customer Co-creation Laboratory, please contact the Fuji Xerox staff.