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Smart Promotion: A Streamlined Service to Support Sales Promotion

Fuji Xerox has been providing various software products and solutions to support the creation of documents for digital printing. These software products and solutions can improve the efficiency in each task of creating, using and evaluating promotional documents. However, offering value to streamlined sales promotion activities had posed a major challenge for a long time.
To address this challenge, we developed and started providing a cloud service called "Smart Promotion." This cloud service offers a one-stop solution for sales promotion activities, including the creation, use and evaluation of promotional documents.
This paper introduces the technologies of "Smart Promotion" and of the service itself.

Author

  • Hiroshi Sekine
    Solutions Development, Solution Service Development Group
  • Kazuhiro Soga
    Solutions Development, Solution Service Development Group
  • Masashi Ban
    Solutions Development, Solution Service Development Group
  • Satoshi Kojima
    Solutions Development, Solution Service Development Group