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Customer Co-creation Laboratory: Environment for Clarifying and Creating Customer Value

In May 2010, Fuji Xerox established the Customer Co-creation Laboratory in Fuji Xerox R&D Square, aiming to create new value with our customers and partners from their point of view.
The Customer Co-creation Laboratory consists of the Open Laboratory and the Secure Laboratory.
In the Open Laboratory, we discuss the basis of specific examples of business issues addressed by Fuji Xerox with our customers to clarify their business challenges and backgrounds, and then find seeds for creating value. In the Secure Laboratory, we develop the seeds obtained into value adaptable to the customer's field and study the effects by using the human centered design method.
This paper introduces the concept of the Customer Co-creation Laboratory, activities in the Open Laboratory and Secure Laboratory, and a new communication environment that helps us effectively integrate, visualize, and organize the customer challenges and findings obtained to create value.

Author

  • Masatomi Inagaki
    Customer Co-creation Laboratory, R&D Planning and Management
  • Toru Hatori
    Customer Co-creation Laboratory, R&D Planning and Management
  • Kazunori Horikiri
    Customer Co-creation Laboratory, R&D Planning and Management