Customer Communication Services

Fuji Xerox Customer Communication Services help you deliver effective and relevant communications that support customer relationship marketing. We provide innovative personalisation techniques to reach your audiences and convenient web-based portals to control your message and brand. From creation of marketing and transactional messages through print and fulfillment, Fuji Xerox works to increase the return from your customer communications investments.

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Business challenges

In today’s marketplace, businesses face a key competitive challenge: connecting with customers meaningfully, to earn their loyalty and preference. The business world is cluttered with competing marketing messages and traditional means of communicating with customers via mass-produced, printed documents is no longer effective. In addition, generic mass marketing techniques are often associated with long turnaround times, high up-front costs of print production, and subsequent costs of inventory and obsolescence which do not contribute to the business.

How we can help you

• Knowledge exchange workshops help you to identify and prioritise opportunities to improve customer communications and establish critical benchmarks.
• Business impact analysis using a proven metrics-based approach to quantify the benefits of your customer communications solution.
• Architecture and blueprint to develop strategic roadmap for customer communications.
• Communication engineering based on solid communication principles to create highly effective communications.
• Production optimisation through analysing and improving your production operations and workflow.
• Print, finishing, and fulfillment using mono, spot, color, and Magnetic Ink Character Recognition (MICR) and follow up with high-integrity finishing and enveloping.
• Multi-channel output for your communication - print plus electronic output for web presentation, e-mail, short message service (SMS), fax, presentation to archive/retrieval systems, and more.
• Mail and distribution of carefully presorted and prepared mails to maximise discounts.
• Integrated document archive and retrieval systems to index electronic documents and automatically load them.

Client benefits

Customer relationship marketing supported by Fuji Xerox Customer Communication Services provides a number of significant benefits for your business:

• Increased response rates and improved customer loyalty by matching personalised marketing communications to target customers and keep them coming back to you with larger and more frequent orders.
• Lower costs by eliminating the waste found in mass audience campaigns.
• Faster turnaround times on storage costs by producing more up-to-date communications.