Creating Societies Resilient To Disaster Risk

Amid the constantly changing needs of areas afflicted by large-scale disasters such as the Great East Japan Earthquake—ranging from emergency relief to recovery and reconstruction support—Fuji Xerox has been conducting community engagement activities, placing great emphasis on maintaining dialogue with local communities.

In the recovery activities to the Great East Japan Earthquake, we have also identified issues and challenges for all parts of Japan, not limited to the affected areas, such as medical problems and depopulation. Based on the approach that “there must be unique contributions, solutions and services that we can deliver as a document service and communication provider,” we have been conducting activities to help the affected areas meet their challenges, including in relation to issues not reported by the media.

Going forward, by grasping the needs of the affected areas in a timely manner, we will continue providing customers with solutions and services that contribute to their business continuity, while also taking on the challenges faced by the communities beyond the framework of reconstruction support through our business activities.

Solutions to Help Customers Ensure Their Business Continuity

We are providing unique solutions and services for our customers, including to support them in making business continuity plans (BCPs), which they will use to minimize damage and continue business operations or resume suspended operations in the event of an emergency, such as a natural disaster, fire or other incidents. Specifically, we provide customers in the process of making their BCPs with the solutions and services that will help them establish an ICT foundation, store and manage important documents, reduce the electricity consumption of their office equipment and prepare against unexpected blackouts.

Solutions and services for risk mitigation and distribution

We support customers in building and managing risk management systems and rules so that they can implement measures to reduce and distribute risks to ensure the feasibility of their BCPs.

Solutions and services for document protection

We help customers enhance the safety and security of important hard copy and electronic documents throughout the document life cycle. This is to prevent document loss or damage that could result in customers experiencing lost profits, lost corporate reputation and lost productivity, and could even pose a threat to their business continuity.

Solutions and services for power saving and countermeasures against blackouts

Companies must prepare against large blackouts that could be caused by contingencies such as disasters while also implementing measures for power saving. We help them implement measures to this end.

Working to Resolve Social Issues Based on Lessons Learned from Past Earthquake Experiences

Supporting Recovery from the Great East Japan Earthquake & Kumamoto Earthquake and the Facilitation of Recovery Activities

Removing debris along Tanakahama beach
in Kesennuma Oshima, Kesennuma City

Because of the experiences gained through our past support activities, we are strongly aware of the importance of supplying funds, goods, human resources and information for NGOs to provide timely and effective support to victims in areas that are difficult for governments and the Self-Defense Forces to reach in the event of a large-scale disaster. We therefore gave financial support in the value of 200 million yen to the Japan Platform Note 1 (hereinafter called JPF)at the time of the Great East Japan Earthquake.

For victims of the disasters, in addition to the donation of this emergency support money and money collected from employees and employees’ volunteering, we gave supports based on our core business, such as lending out digital multifunction devices free of charge and supporting the printing out of documents required for local communications by the use of our on-demand printing (ODP) system. We conducted all these activities by identifying specific local needs in collaboration with JPF, local medical associations and our local sales companies so that we could give useful supports to the areas.

Support for Reconstruction the Great East Japan Earthquake

Implementation items

Recovery support based on our core business 1. Lending out multifunction devices Lent a total of 25 multifunction devices to NGOs in Miyagi, Iwate and Tokyo. Provided toners ,maintenance services, A4-sized sheets of printer paper at no cost.
2. Support for printing For use in large quantities as materials necessary for recovery support activities, we printed out 180,000 or more sheets using our production printers and other devices at no charge.
  • Supporting the issuance of disaster victim certificates at mobile convenience stores dealing in business related goods and services
  • Business support for disaster-affected customers (engaged in printing)
  • Support for the bulk printing of manuals on disaster response measures, lists of support goods, and notices about meal services for victims
Recovery support outside the scope of our core business 3. Support money, employee donations, and provision of goods Support money: Donated 200 million yen to Japan Platform
Donations from employees: The collected money (39 million yen) was donated via the sales companies located in the affected areas to their employees and the local communities
Contributed 5 million yen to education funds supporting orphans from disasters in three prefectures in Tohoku as a member of the Fujifilm Group, which donated a total of around 69 million yen.
Sent support goods collected at Fuji Xerox and its affiliates to the affected areas through (125,700 items worth 20 million yen)
4. Dispatch of employees as volunteers
  • Total 744 new employees visited the affected areas for volunteer support activities (froml FY2011 to FY2013).
  • Employees were allowed to take leave for volunteer activities Note 2 in the disaster-affected areas.
  • Note 1 Japan Platform (JPF) is a non-profit organization that supports international NGOs as an intermediary organization.
  • Note 2 Employees can apply to take short-term leave for volunteer activities (up to five days per month) using their unused and already expired paid holidays, of which they may reserve up to 60 days under the system introduced in 1993.

Support for Reconstruction from the Kumamoto Earthquake

Contributing to Solving Issues Faced by Local Communities beyond the Framework of Reconstruction Support (Including Business Activities)

We started visiting the Tohoku coastal areas affected by the tsunami to hear from local residents and examine what Fuji Xerox could do to support their communities. Although debris from the tsunami had yet to be removed, we found that there were more than a few medical institutions that had already resumed operations at temporary facilities. We then started a program to lend multifunction devices free of charge to these institutions for use at the temporary facilities. Through the local doctors’ associations in Iwate and Miyagi Prefectures, we received applications for the devices from 24 medical institutions. We began installing the devices at the facilities in August 2011. In October 2011, we launched the Innovative Revitalization Group within the company, and members of this new unit visited all the medical institutions that had resumed operations at temporary facilities in Kamaishi City and Otsuchi Town, which were badly affected by the tsunami. Since then the members have been responding to the requests of medical staff and local citizens, including showing them how to use the multifunction devices and PCs upon their request.

Developing an Integrated Patient Information System to Assist Home Medical Care in Disaster-Affected Areas

Through lending out our multifunction devices free of charge and dialogues with the related local people, we began to recognize that the challenge faced by the local medical service sector was to make effective use of limited medical resources, and that it could be met by the enhancement home medical care services and the mitigation of operational burdens imposed on the providers of such services.

In Kamaishi City, Iwate Prefecture we continued to make examinations through dialogue with the doctors and medical staff of the Kamaishi Family Clinic (KFC), which had already been playing a central role in solving problems related to home medical care, an issue that becomes more important as people age. As a result, we developed an integrated patient information system to enable medical institutions to centrally manage the medical records of their patients, including both paper and electronic records, and to allow their staff to view the patient-related information on their tablet terminals anytime and anywhere. We began the full-scale implementation of the system in October 2013.

Doctors can download information about patients whom they will visit
onto their tablet and carry the tablet with them to the patients’ homes.
They can also view information on new patients on their tablets
by accessing the internal data system for data retrieval.

At the clinic, five doctors work on alternate shifts for outpatient and home care services. Their home care service covers almost the whole of the second medical area including Kamaishi City and Otsuchi Town and each doctor visits 20 to 30 homes a day. Before the introduction of the system, nurses prepared paper medical records of home care patients and doctors carried the documents with them during visits, which inevitably involved the risk of possible loss of the documents and other information management risks. In addition, initial responses to emergency calls during after hours or holidays often had to be made with insufficient patient medical information. Thus, a system that could provide secure access to all the necessary medical records anytime, anywhere, was needed in order to deliver an effective 24/7/365 home care service.

We will introduce this system to medical institutions located in the disaster-affected areas as a model example of systems built in cooperation with medical practitioners in the field of home medical care, and will continue to contribute to the solution of issues concerning regional medical services in Japan through our business operations.

How the integrated Patient Information System Is Used

Contributing to Solve the Issues of Regional Medical Services in Aging Society Discovered in Recovery Support Activities Kita Sanriku Net for seamless medical services across four municipalities in the Kuji medical district in Iwate Prefecture

We launched the Kita Sanriku Net in March 2016 in partnership with an NPO named Kita Sanriku Juku (based in Kuji City, Iwate Prefecture). Through this system we aim to connect and back up a range of information used in the medical, nursing care and welfare domains for the improvement of related services.

The Net serves as an information basis for improved services, promoting data linkages among 67 facilities located in four municipalities in the Kuji district, including hospitals, clinics, pharmacies and nursing care facilities, for seamless services based on the shared use of patients’ medical records, prescriptions at pharmacies, and care records at nursing care and welfare facilities. We will contribute to building more disaster-resistant communities by digitizing information currently stored on paper-based materials and backing up the data.

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Sustainable Future Creation Activities: Future Creation with Local Communities by the Use of Communication Technologies

Participating in a project to support the creation of self-supporting communities implemented by Onagawa Town, Miyagi Prefecture

Community meeting for fostering communications among residents in Onagawa

The main area of Onagawa Town in Miyagi Prefecture was hit by the tsunami, and the port facilities, shopping center and houses located in the area all suffered damage. In Onagawa Town, citizens had been cooperating with each other for various purposes in their communities through associations of local residents formed for each administrative district for such purposes as the solving of daily problems, disaster control drills and the organization of local festivals. However, due to the damage caused by the disaster and subsequent reconstruction work, the districts were reorganized into 33 administrative districts, where residents now need to forge new ties as new neighbors.

Commissioned by the town government, Fuji Xerox made a plan to foster mutual exchange among new neighbors in each district. The situations faced by the 11 districts targeted for the plan greatly differed. For these administrative districts, Fuji Xerox organized events to provide longstanding residents and newcomers with opportunities to get to know each other through dialogue using the communication technology the company has developed.

We have been continuing these communication-based support activities for the affected areas, where measures to maintain and build ties among citizens are still required. To help build, deepen and maintain such ties, we will press forward with the activities based on our dialogue method and through our documentation services, thereby contributing to the creation of a better society.

Community Revitalization Activity in Tono City, Iwate Prefecture

Evolving from Community Revitalization Project ” Mirai Zukuri Camp” to Tono Mirai Zukuri College

Tono City was also hit by the earthquake but began to serve as a recovery support center soon after the disaster. Although many volunteers, NPOs, and businesses were gathered in the city at that time, depopulation is actually a major problem in Tono City and revitalization of the community is a pressing task. Fuji Xerox, led by its Innovative Revitalization Group and Communication Technology Laboratory, launched the Mirai Zukuri Camp in the city in fall 2012 to help solve the depopulation issue and create new value in Tono City.

Active Discussion at Tono Furusato Mura

Discussion future activities at the closed Tuchibuchi Junior High School

Since its launch in fall 2012, the Mirai Zukuri camp has been held six times in every season to discuss community revitalization ideas, mainly in the field of education, culture and folklore.
The resulting action plan is centered around the creation of a revitalization promotion center, Tono Mirai Zukuri College. Located at the site of the former Tsuchibuchi Junior High School, which was closed in April 2014, Tono Mirai Zukuri College was opened by Tono City and Fuji Xerox to serve as a place to contribute to the development of local communities, industries and human resources in and around the city. Through this center, we aim to offer shared values to support the long-lasting existence and growth of Tono City based on industry-academia-government cooperation.

Opening ceremony of Tono Mirai Zukuri College

In 2016, Tono Mirai Zukuri College made a fresh start as a general incorporated association for more localized management.
Based on the concept of “hands-on education,” we are planning 11 programs in the three fields of exchange, lifestyle culture, and industrial creation, making use of our communication technologies and techniques.
As one of programs, we also held the third local government study meeting on backup logistical support during disasters in Tono. Those in charge of disaster control at 11 municipalities participated in the meeting, where they exchanged opinions about countermeasures against typhoons and floods, which have become more frequent in recent years, in addition to measures for earthquakes.
The association is also focusing on the development of the next generation of local leaders by implementing an innovative human resource development program in which both domestic and foreign university students learn together with local senior high school students and by supporting the comprehensive education provided by local junior high schools.

Learning program on value diversity in the region by SDGs card game

Cooking class using regular stock items

Expanding the Mirai Zukuri (future creation) activity from Tono City to Minamiashigara City

The development of logistical support bases for disasters, which was started in Tono City, is now fostered also in other cities, including Minamiashigara City in Kanagawa Prefecture. Minamiashigara City concluded an agreement for mutual support in case of disaster with Tono City in 2015, after Kanagawa Prefecture opened a lodging facility (“Kanagawa Kintaro House”) for volunteers working to support recovery from the Great East Japan Earthquake following the disaster.

Fuji Xerox is supporting Minamiashigara City in solving regional issues under the leadership of citizens through dialogues and programs based on the method of communication that the company has developed in the operation of Tono Mirai Zukuri College. In 2015 we started the Minamiashigara Mirai Zukuri Project in collaboration with Minamiashigara City, under which citizen-led activity themes were proposed through dialogue meetings. In the project, the appeal of Minamiashigara City as place to live is summarized with the phrase “place where you can refresh yourself both mentally and physically,” while “collaboration,” “human resource development,” “industrial creation” and “disaster control” are set as the four themes. Based on the themes, activities such as creating local communities in cooperation with citizens, developing human resources who lead the revitalization of the region, developing products that are friendly to people both mentally and physically, and conducting researches on rear-echelon support in natural disaster are planned, fostered and managed.
In 2017, we launched a widespread disaster prevention research meeting, held on the theme of providing mutual support to prevent and limit the effects of disasters through widespread cooperation within the western area of Kanagawa Prefecture.
In 2018, we will further deepen our understanding of the problems that were identified at the first research meeting, and also develop and implement programs to strengthen disaster prevention by local residents.

Dialogue meetings at Minamiashigara City Hall

Workshop at Daiyuzan Saijoji Temple

  • Note Mirai Zukuri, which is one of Fuji Xerox activities on boosting reginal revitalization by collaborating with local communities, is a registered trademark of Fuji Xerox Co., Ltd. In Japan.

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