High-Priority Management Themes at Fuji Xerox

Contributing to the future of societies(1.Education for future generations, 2.Conservation of diminishing cultures and information)

1.Education for future generations

Offering Learning Materials in Emerging Countries

In the Asia-Pacific region, where Fuji Xerox is doing business, there are many children who have limited access to primary education. This project contributes to narrowing educational gaps among children in emerging countries through the distribution of learning materials for primary education.

Fuji Xerox supervises the project in its entirety, finding partners who will donate content and financial sponsors who will cover printing and other costs in order to create materials that meet local needs. The created materials are printed out in the quantity required using Fuji Xerox production printers, and the copies are distributed to children who lack sufficient educational opportunities as a means of supporting their education in cooperation with local NGOs and communities. We aim to use the project to distribute materials to 100,000 children in the Asia-Pacific region by 2023, gradually expanding the support target through cooperation with more companies and NGOs.

Learning Materials Distribution Project

Past Activities

We launched the project first in the Philippines in 2014 and then expanded it to include Myanmar and Thailand in fiscal 2015, and Vietnam and Indonesia in fiscal 2016. With the participation of 300 employees in total, we have supported about 71,000 children, changing the form of support according to the local situation and needs in each country.

Future Initiatives

In fiscal 2017 we plan to continue and expand the activity in the aforementioned five countries and to start the activity also in Malaysia. We will continue to make use of the strength of supporter companies to operate a sustainable support system in each country and region by flexibly addressing the differences in educational systems, learning culture and social issues among the countries.

Activity in each of the countries
The Philippines

First Year:In June 2014

  • Gakken Holdings (donate content)
  • Gawad Kalinga Community Development Foundation, Inc. (1)Note 1
  • CFC ANCOP Global Foundation, Inc. (2)

Content provided:
Supplementary learning materials of English and Mathematics

No. of children supported under the project:
3,964 children


(1) We distribute English/mathematics workbooks to preschool-aged children attending classes operated by the NGO in poor areas. We are continuing to support the children while checking their progress in learning in partnership with the NGO.

Learning the workbooks

(2) We supply workbooks with which children can practice writing and reading English for use in an initiative implemented by the NGO (to provide first- and second-graders at public elementary schools who have problems with English with a one-year intensive English learning program and check their progress at the end of the year). The program adopts a tutor system based on volunteer activities by university students and others and is designed to help children steadily increase their English abilities.


First Year:In June 2015

  • Gakken Holdings (donate content), Xenon Company Limited (support printing)

Content provided:
Supplementary learning materials of Mathematics

No. of children supported under the project:
667 children

Workbooks on mathematical calculations

Mainly in the suburbs of Yangon, we supply workbooks on mathematical calculations for use as supplementary materials in the classes of state- and monastery-managed elementary schools located in areas where many of the local children are from poor families. Our employees regularly visit the schools to check how the workbooks are used in cooperation with the schoolteachers, with an eye to continuing the support toward the future.

Children pleased with the workbooks

In fiscal 2016 the target of the activity was expanded from three to five schools in the suburbs of Yangon and we also began giving support to a monastery school in Mandalay, the second largest city in Myanmar, receiving support from our local sales agent.

We prepare three kinds of workbooks for different learning levels, and we talk with local teachers to confirm local needs while increasing the variety of workbooks in terms of level of difficulty and language used.


First Year:In August 2015

CCF(Community Children Foundation Under the Royal Patronage of HRH Princess Maha Chakri Sirindhorn)

Content provided:
Diversified supplementary learning materials, including those for reading/writing, arithmetic and word games

No. of children supported under the project:
60,810 children

The workbook imprinted with the emblem of the Thai royal family The ceremony in Northern school

We decide on whom to support, create learning materials, distribute the materials, and check how they are actually used in cooperation with CCF, an NGO supporting child education under the royal patronage of HRH Princess Maha. We examine local needs in partnership with beneficiary schools located in remote areas, their teachers and the NGO, and then supply workbooks as supplementary learning materials to raise children’s interest in learning, including workbooks for reading/writing, counting, learning how to read the time on a clock, mazes, and word games.

In 2016, we prepared 60,000 copies of a special workbook imprinted with the emblem of the Thai royal family to commemorate HRH Princess Maha’s 60th birthday, and the president of Fuji Xerox (Thailand) visited the palace to present them to the princess. The donated copies are being delivered to children by the NGO.


First Year:In February 2017

Save the Children Vietnam

Content provided:
Illustrated book

No. of children supported under the project:
About 2,000 children

A sample of picture book cover Reading aloud for children

We donate reading materials, such as picture books suitable for preschool-aged children, to libraries and reading rooms located in remote areas in cooperation with Save the Children, an NGO conducting child support activities globally. Specifically, this NGO supports children in using the books and monitors how they are actually used.

We add an introduction explaining the purpose of the project to the content prepared by the NGO, print out the content with support from our customers, and provide copies to children. The colorful and illustrated reading materials are written in Vietnamese and are designed mainly to educate children on important local customs and morals, help them increase their vocabularies and ability to read and understand, encourage them to develop the habit of reading, and increase their motivation to learn. Also, for teachers we have prepared a guidebook on how to read books aloud to children.

Many of our employees participated in the ceremony held to celebrate the start of the activity in February 2017 and enjoyed interacting with local children.


First Year:In March 2017

SOS Children’s Village Indonesia

Content provided:
Diversified supplementary learning materials, including those for reading/writing, arithmetic and word games

No. of children supported under the project:
About 3,500 children

Colorful workbook Communicating with children

PT Astra Graphia, Tbk., which is our sales agent in Indonesia, began activities in cooperation with a global NGO named SOS Children’s Village via its foundation. In reference to the workbooks provided under the project in Thailand, the sales agent prepares supplementary learning materials in the Indonesian language with the NGO with a view to encouraging children to increase their interest in learning, including materials for reading/writing, counting, learning how to read the time on a clock, mazes, and word games. These materials are provided to children in need of support.

The sales agent will expand the activity, which was started in the suburbs of Jakarta, to across Indonesia.

  • Note 1 The NGO promotes housing projects across the Philippines to help people living in slum areas to become more self-supporting. “Gawad Kalinga” means “care” in Tagalog, and the NGO gives support to 2,000 communities and 60,000 families across the country. Fuji Xerox Philippines has been cooperating with the NGO since it constructed the Fuji Xerox Gawad Kalinga Village in 2007. Under the project, we are collaborating with the NGO, regarding it as an important partner that serves as bridge between the company and local communities.
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2.Conservation of diminishing cultures and information

Reproducing Historical Documents

Using our multifunction devices and advanced technologies in combination, Fuji Xerox helps reproduce historical and other traditional documents. By creating and donating highly accurate reproductions, this initiative aims to help conserve diminishing cultures and irreplaceable historical documents for the future and make them fully accessible to a wider community.

The initiative was launched by Fuji Xerox Kyoto in 2008 to contribute to cultural inheritance through the reproduction of traditional documents as part of its social contributions. To reproduce more colorful and exquisite originals, the development team also joined the initiative, which scaled up the activity. For wider use of traditional documents possessed by old families, temples and shrines, we create reproductions that look like the originals down to every last detail, including color tone, paper type and texture, and bookbinding. Unlike the aging original documents, the replicas can be handled and used freely, and we have so far donated a total of 200 or more such replicas to shrines, temples, educational facilities, companies, and old families that own the originals.

On the theme of “timeless communication,” we will continue to fuse our unique reproduction and communication technologies to reproduce traditional documents and support their intergenerational transfer, thereby contributing to the recovery of invaluable traditional documents that are otherwise disappearing, public access to undisclosed traditional documents, and the passing down of teachings, wisdom, ideas and feelings of bygone generations.

Past Activities

In April 2014, in order to expand the activity nationwide and enhance cooperation with the technological departments, we opened a base for the activity within Fuji Xerox R&D Square in Yokohama, which is a major R&D center for the company. We thus have two bases for the activity: in Kyoto and Yokohama.

In fiscal 2016, we donated replicas, including those of the Matsuzaki Tenji Engi Emaki picture scroll owned by the Hofu Tenman-gu shrine in Yamaguchi Prefecture and of the precious Hosokawa Tadanori Keppan Kishomon written pledge sealed with blood stored in the library of Kumamoto University.

A replica of the picture scroll titled “Hedaura-ni-okeru Rokoku Gunkan Kenzo Zukan,” which is housed in the Toyo Bunko (The Oriental Library), was presented to President Vladimir Putin of the Russian Federation as one of the gifts given by Prime Minister Shinzo Abe when President Putin visited Japan for the summit meeting in December 2016.

Donating replicas to the chief librarian of the Kumamoto University (left).
Donating replicas to the Mayer of the Shiraishi City (left).

The picture scroll depicts Japanese people helping Admiral Jewfimi Putjatin and his men build a replacement ship in which to return to Russia after their own vessel was lost in the tsunami following the Great Ansei Earthquake, which hit Japan while the delegation was visiting Shimoda to conclude a treaty to initiate official relations between Russia and Japan. The picture scroll is a highly important cultural asset both for its historical value in relation to the Japan-Russia relationship and also as an artistic work. The picture has color tones and gloss typical of old historical documents as well as a unique texture that has been acquired over the years. Advanced technologies are required to accurately reproduce such delicate colors on washi (traditional Japanese paper). Fuji Xerox utilized its proprietary color management technologies to deliver colors and tones that are faithful to the original after first digitizing the original image and converting it into color data suitable for printing.

Replica of "Hedaura-ni-okeru Rokoku Gunkan Kenzo Zukan"


In fiscal 2017 we plan to focus on linking our cultural conservation contribution activity with regional revitalization and education. By reproducing a range of important historical documents stored across Japan, we will contribute to regional development and revitalization. We will also consider expanding the target of the activity to outside Japan, aiming to contribute to the conservation of cultural traditions.

Donating replicas to the chief priest of the hofu-temmangu.

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