Multifunction Devices and Publishing Systems Based on Next-Generation Product Design Receive
2010 Good Design Awards

September 29, 2010

TOKYO, September 29, 2010 — Fuji Xerox has received the 2010 Good Design Awards (G-Mark) run by the Japan Industrial Design Promotion Organization for three product lineups: a full-color digital multifunction device for small and medium-sized businesses (SMB)Note 1, full-color digital multifunction devices for officesNote 2, and color on-demand publishing systems for high-end professional-useNote 3.

The award-winning products all feature the next-generation global product design co-developed by Fuji Xerox and Xerox Corp. based on the new corporate identity introduced in 2008. Both companies implement the design worldwide, so customers are guaranteed to have the same quality and usability anywhere in the world. Features of the design include visually friendly "3D Box" with a striking blue color highlighting the user operation area, as well as 3D icons to aid easy recall of operational functions, giving the control panel a friendly and accessible feel.

In being chosen for the Good Design Awards, the three lineups were all rated highly in usability, as seen in following comments from the judges, "Care is given to ensure usability, for example, in the basic layout of the control panel, and in the fact that any operation can be started from the menu. Only necessary items are shown on the display, and the basic menu screen covers 80 percent of what users would want to do."

Fuji Xerox will continue to strive to produce user-friendly designs with a focus on usability, utility and the ability to blend into the office environment, providing a sense of reliability to the customers.

Award-winning Products

  • Full-color digital multifunction device for SMB
    Full-color digital
    multifunction device
    for SMBNote 1
  • Full-color digital multifunction device for offices
    Full-color digital
    multifunction device
    for officesNote 2
  • Color on-demand publishing system for high-end professional-use
    Color on-demand
    publishing system
    for high-end professional-useNote 3

About the Good Design Awards

G-Mark

Inheriting the Good Design Product Selection Program instituted in 1957 by the then Ministry of International Trade and Industry, the Good Design Awards, run by the Japan Industrial Design Promotion Organization since 1998, is the Japan’s only comprehensive program of evaluating and advocating design. For more than 50 years, these programs have led the campaign towards a richer lifestyle and conscientious business, with the goal of creating a culture and lifestyle for the new age. The awards have been presented to more than 35,000 products, today accepting submissions from scores of companies and organizations in Japan and abroad. The G-Mark, indicating the receipt of a Good Design Award, is widely recognized as a symbol of outstanding design.

Design features of the award-winning products

Full-color digital multifunction devices for SMBs and offices

The overall appearance is characterized by the striking blue color of the user operation area ("3D Box"), including the control panel for selecting copy and fax functions, as well as the catch tray for output documents. The deep blue of the catch tray is intended to make the printouts more visible, and keep unnecessary printing in check. The control panel offers a consistent graphical user interface across models and has a friendly design, allowing users to feel at ease anywhere, anytime. The multifunction device for SMBs features a compact design which fits into limited office space, while securing the same level of operational performance and usability as the higher-class full-color digital multifunction devices for offices.

Visually friendly "3D Box" for the user operation area

Visually friendly "3D Box" for the user operation area

Accessible and friendly designed 3D icons to aid easy recall of operational functions

Accessible and friendly designed 3D icons to
aid easy recall of operational functions

Color on-demand publishing system for high-end professional-use

The overall appearance features a design incorporating dark blue surrounded by silver at the central engine part, which represents the solid presence of the system as a reliable partner able to meet the expectations of professionals, as well as its robustness as a production good for long-term operation. The design also focuses on usability for professional users with an attention light indicating job status, mounted on the top to be visible from anywhere, and robust main doors with a large opening, allowing an easy access if a problem occurs.

Note 1
DocuCentre-IV C2260 (20 pages/min in color)
Note 2
ApeosPort-IV C2270 (25 pages/min in color), ApeosPort-IV C3370 (35 pages/min in color), ApeosPort-IV C4470 (45 pages/min in color), ApeosPort-IV C5570 (50 pages/min in color), DocuCentre-IV C2270 (25 pages/min in color), DocuCentre-IV C3370 (35 pages/min in color), DocuCentre-IV C4470 (45 pages/min in color), DocuCentre-IV C5570 (50 pages/min in color)
Note 3
Color 1000 Press (100 pages/min in color), Color 800 Press (80 pages/min in color)

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