Fuji Xerox Participates as a Leading Partner in TEDxKyoto 2013

Supports New Style of Communication Using Its Cloud Service SkyDesk Media Switch

September 13, 2013

TOKYO, September 13, 2013 — As a leading partner, Fuji Xerox Co., Ltd. will participate TEDxKyoto 2013 to be held at Morita Memorial Hall on the campus of Kyoto University of Foreign Studies on September 29, 2013. Using its cloud service SkyDesk Media Switch, Fuji Xerox will showcase various initiatives to deliver information by linking paper and multimedia, and also facilitate communication among the participants at the event.

Together with the organizers of the event, the Company aims to support new style of communication as listed below using SkyDesk Media Switch, which delivers multimedia contents such as videos and websites to smartphones when a user takes a photo of printed items with a smartphone camera.

  1. Join a game to take photos of a series of TEDxKyoto 2013 posters throughout the campus and in the streets of Kyoto City prior to the event. By taking photos of posters, users can view TEDxKyoto 2013 related videos on their smartphones.
  2. Take photos with a smartphone camera of the speakers printed on the TEDxKyoto 2013 brochure distributed at the venue on the day of the event, to access detailed information of the speakers. An access to videos of their presentations uploaded on YouTube will also be available via the brochure at a later date.
  3. Take photos of Fuji Xerox or TEDxKyoto staff T-shirts at companies' booths or at the party sites, to view special contents.
  • Note Users need to install a free app of SkyDesk Media Switch to their smartphones from App Store or Google Play to use the services.
  • Note Sky Desk Media Switch links printed materials and other media including websites. The link from a T-shirt and the game are experiment at TEDxKyoto 2013.

The Company will support bring diverse and active communication by offering services that enable the participants to access various information not only from printed documents but from other media, starting from the preparation period until after the event ends. Through the new initiatives, the Company aims to strive further to generate new ideas.

Fuji Xerox plans to deliver information on various activities from the TEDxKyoto 2013 booth via the Company's facebook page and on YouTube on later days.

Background of Fuji Xerox's TEDxKyoto 2013 partnership

Under the slogan of "Ideas Worth Spreading," TED started as a conference on the West Coast of the United States in 1984. TED stands for Technology, Entertainment and Design, and creative and diverse ideas addressed in these fields are viewed around the world via the Internet.

TEDxKyoto was established as one of the TEDx communities that are organized in many parts of the world under the spirit of TED. The event aims to send out outstanding ideas and enthusiastic messages from a wide variety of speakers from Kyoto in an effort to continuously bring forth ideas that will foster changes in society.

The principles of TED and the activities of TEDx are consistent with Fuji Xerox's Mission Statement, which declares to "Build an environment for the creation and effective utilization of knowledge," and "Contribute to the advancement of the global community by continuously fostering mutual trust and enriching diverse cultures." The Company aims to encourage new value-creation by fostering communication throughout the event.

The Company provided an opportunity to use SkyDesk Media Switch to the students who participated to TEDxYouth@Kyoto 2013 held in June 2013, where they spontaneously produced many unique ideas. Upon receiving a request from the TEDxKyoto 2013 organizer to continuously provide the service, Fuji Xerox agreed to do so for the purpose of actualizing the innovative ideas that were generated through the proactive communication with the students.

About SkyDesk Media Switch

Using Embedded Media MarkersNote1, a similar image search technology developed by Fuji Xerox's U.S.-based affiliate, FX Palo Alto Laboratory, Inc., SkyDesk Media Switch is a cloud service that delivers multimedia contents to smartphones. When a user takes a picture of the Marker signified document patch with a smartphone camera, the media content such as videos and websites associated with that part of the document is displayed on the smartphone. The service is being adopted by a cooking magazine and other media. The Company will present case examples of the service at its booth at TEDxKyoto 2013.

For the details of the service:

  • Note1 Technology to link paper documents and multimedia by adding nearly transparent markers using an authoring tool developed for this technology.

System overview of SkyDesk Media Switch

  • Note The App Store is a service, offered by Apple Inc., which allows download of application software made for the iPhone, iPad and iPod touch.
  • Note Google Play is the trademark of Google Inc.