View Greeting Videos on New Year's Cards

Launches SkyDesk Media Switch Video Card Link Service That Enables Simple Creation of Cards Embedded With Videos

December 3, 2014

Image of the app icon

TOKYO, December 3, 2014 –Starting from December 4, Fuji Xerox Co., Ltd. will launch a new cloud-based cross-media service, SkyDesk Media Switch Video Card Link Service, offering a free appNote1 for smartphone users to create New Year's cards embedding video contents, and have receivers view the videos.

Using the new smartphone app, senders can deliver video recorded messages in their New Year's cards, while receivers can view those messages by downloading the app and shooting the image on the cards using their smartphone cameras.

To create video embedded cards, senders first download the app and create a print data using the templates and video contents filmed with their smartphones. Then, they register information such as senders' names and number of prints to complete print orders, and wait for the New Year's cards–printed in high quality at Fujifilm laboratories–to be delivered to their homes. SkyDesk Media Switch Video Card Link Service is starting out with New Year card templates, and will sequentially add other templates to its lineup, such as birthday cards and message cards for general purposes.

Fuji Xerox offers a new communication style with this service enabled by a single app to create and view cross-media contents in simple steps.

  • Note1 The app will be offered for Android OS through Google Play, while the app for iOS will be provided later through App Store. It will be offered free, while users will pay basic fee of 100 yen as an application charge upon creation of the print data (can create up to eight data).

List Prices

Product NameList Price (Including tax)
SkyDesk Media Switch Video Card Link Service (In-app purchase)
(Fee to distribute video contents until January 2015)
100 yen

An additional fee will be charged for print

Product NameList Price (Including tax)
Print charge for Fujifilm print service (including postal charge) 160 yen/per print
Shipping chargeNote2 648yen
  • Note2 An extra fee, 324 yen, is required when you choose cash on delivery.

Target: One million downloads in three years
Availability: Currently only in Japan.

How to create a greeting card

Initial screen,Select a scene from a video,Select a template

Input messages,Input sender's information,Completed print data image,Print order

How to play the video

Initial screen,Read the sender's information,Shoot the image,Play the video

About SkyDesk Media Switch

Using Embedded Media Markers Note3, a similar image search technology developed by Fuji Xerox's U.S.–based affiliate, FX Palo Alto Laboratory, Inc., SkyDesk Media Switch is a cloud service that delivers multimedia contents to smartphones. When a user takes a picture of the Marker signified document patch with a smartphone camera, the media content such as videos and websites associated with that part of the document is displayed on the smartphone. The service is being adopted by a cooking magazine and other media.

  • Note3 Technology to link paper documents and multimedia by adding nearly transparent markers using an authoring tool developed for this technology.
  • Note Xerox, Xerox and Design, as well as Fuji Xerox and Design are registered trademarks or trademarks of Xerox Corporation in Japan and/or other countries.
  • Note SkyDesk and Media Switch are registered trademarks of Fuji Xerox Co., Ltd.
  • Note Google Play is registered trademark of Google Inc.
  • Note App Store is registered trademark of Apple Inc.