The digital print workflow technology for Marketing Collateral

When conducting business activities, a company must communicate with its customers. Especially in a marketing-focused corporate activity, a cycle of planning a campaign (project) to confirming its effect is implemented to offer customers products and services with added value. Moreover, each campaign must implement the system architecture, modifications and linkage of each process at all customer sites.

Thanks to its digital printing technologies, Fuji Xerox provides solutions to meet the needs of a campaign project workflow having a shorter cycle and implementing the cycle of creating and improving the various documents generated in each process when focusing on corporate marketing activities.

This report introduces the six steps of this cycle, VDP (Variable Data Printing) software technology to support each step, and a service technology to provide the cycle.

Hiromi Ohara Solutions Group Solutions Development
Hiroshi Sekine Solutions Group Solutions Development
Masashi Ban Solutions Group Solutions Development

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